Brownmed acquires NüRoo, Inc.

Products promote and enhance maternal and child health in the perinatal period.

December 8, 2014 (Kansas City, MO) – Brownmed, a leading manufacturer of products aimed at improving the quality of life for patients, announced today that it has acquired NüRoo, Inc. and its entire line of products, all of which help foster the bond between mother and baby.

“The acquisition of NüRoo reflects Brownmed’s continued commitment to innovative, patient-focused medical devices,” said Ivan Brown, president and CEO of Brownmed, Inc. “By adding NüRoo to our family of brands, we expand our traditional product mix from those focused on allowing patients to more effectively recover from injury or ailment to include products around nurturing health from the beginning of life.”

Founded in 2012, NüRoo has quickly grown into a leading voice in Kangaroo care with three products that are highly demanded by consumers, including the NüRoo Pocket – the only babywearing shirt that offers full coverage and mobility for moms practicing Skin-to-Skin Contact with their newborns, that doubles as a hands free newborn carrier. Like Brownmed, NüRoo has introduced high quality products that are supported by scientific evidence and were developed with a focus on the patient.

As part of the acquisition, NüRoo co-founders Hope Parish and Daniela Jensen, will join Brownmed and continue to share their enthusiasm for mothers and their babies from Brownmed’s Boston office.

Entering its 50th year as a family-owned business, Brownmed manufactures and markets more than 100 products for the global marketplace.

Learn more at
Brownmed, Inc.

About Brownmed

Brownmed is a leader in manufacturing products aimed at improving the quality of life for patients, and has been for nearly 50 years. Products address a variety of ailments including arthritis relief, ergonomic comfort, carpal tunnel syndrome, plantar fasciitis, vibration therapy and moisture protection for casts, wounds and bandages.

Brownmed manufactures and markets medical devices worldwide, with production in the United States as well as Asia. A 6-time honoree on the Inc. 5000 list of fastest growing private companies in America, Brownmed is an ISO 9001 certified facility with offices in Kansas City, MO and Boston, MA and an 81,000 square foot manufacturing facility in Spirit Lake, IA.

More information on Brownmed products may be found at

Media Contact Matt Garver
Director of Marketing

Leave a Reply